The Sarkisian Foundation’s primary goal is to support ambitious students interested in pursuing higher education in the Arts and Engineering, as well as universities that support the same. I was hired as the Lead Designer to establish a brand system that would visually blend both the Arts and Engineering, as well as communicate the five different areas of study that one could apply for a scholarship within. The logomark needed to be both structured and dynamic, and with a nod to the Fine Arts, the color palette utilizes the primary colors, with some accompanying hues.

Guggenheim Museum, New York City, 35mm photograph (above) by Victoria Sarkisian.

www.sarkisianfoundation.org

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